In this section I explain the importance of the poses and how they can influence potential clients’ perceptions, while also emphasizing the effectiveness of the advertising content.

“When we see this photo on social media, without even needing to read the real estate agent’s post, we immediately perceive them as approachable and trustworthy—an agent ready to assist you with buying or selling your home. Their post could include something as straightforward as, ‘I’ll guide you through a quick and easy closing,’ or ‘Have you checked the market? Beware of fraud!’ or even ‘Contact me for a consultation, and let me help you navigate the steps to invest in the United States.’ These poses are carefully designed to convey trust and professionalism, capturing your audience’s attention and reinforcing the message you want to communicate through your body language and gestures.”